How do you like them Apples?

How do you like them Apples?

This is an expression that supposedly originated during the First World War; when the Allies’ anti-tank grenade was colloquially called a “toffee apple” because of its bulb-like appearance on a stick. The phrase was a taunt against the enemy. These days its usage is more likely to ask questions of a person that might, upon examination, be doing something that not everyone else in the team agrees with, so something like:

“That Spike’s drank all the Coca Cola in the rider. How do you like them apples?” or “The Venue is only allocating 10 punters on tonight’s guest list. How do you like them Apples?” This phrase was a common cry among the Band & Crew when I was travelling around the world looking after The Cribs during their New Fellas campaign 2005/2006. I can’t remember which of the Jarman brothers first coined the phrase, but it was one of them!

“What are you banging on about Spike?”

Well, as we all know It’s been a tough couple of years for the Live Events sector what with Brexit and COVID making any logistical planning around Events challenging to say the least. The Music Consortium have used this period to improve the efficiency of its operating systems, employ a new team and increase the rate of Event Crew recruitment. All points that we’d identified pre-Brexit/COVID to enable The Music Consortium to cover the work we already have on our books. We’ve also revamped our website to assist with this.

But believe it or not, we have been criticised for shouting about making what we see as positive improvements when some of our associates/ competitors have had to cease trading. That’s sad on so many levels, sad they had to stop trading and sad that we are criticised for a little bit of forward-thinking.

We also need to carry on trading, so at the risk of upsetting even more people with our positivity or indeed of getting the odd round of applause for taking the initiative I’d just like to say; The Music Consortium are ready to face all the challenges 2022 can throw at us head-on and with a smile on our faces. So if you’re struggling to find work as a crew member or technical support staff, we have it, come and join us. That’s not bragging it’s a fact.

It’s also The Music consortium saying if we can help you get back to work why not apply, got to be worth a peek at our new website hasn’t it?

How do you like them Apples?